Shaping the Long-Term Market Demand for Maine’s Nursery and Landscape Industry

Marketing to Maine Consumers

 The Independent Retailers Shared Services Cooperative and the Independent Garden Centers of Maine (IGCME), a marketing group within the Maine Landscape & Nursery Association (MELNA), started with a handful of independent garden centers cooperating with one another to promote the benefits of buying plants and gardening products at local, independent nurseries. Pooling resources made advertising and promotion more affordable for the independents.

Plant Something! Plant Maine! is a national marketing program designed to get more people to enjoy gardening and support their local nurseries, garden centers, landscapers and growers. By focusing on key themes of “plant for better health (nutrition and physical activity), economic value, the environment and your local community,” the program is steadily building an online and on-the-ground presence and community for all things related to planting and landscaping in Maine.

Did you know:

 Market Potential: Maine’s horticultural industry comprises more than 1,000 firms that collectively employ nearly 12,000 people, with 5,000 of them on a full-time basis. With more than $100 million in annual sales of specialty crops, over half of which are grown locally, the plants produced and sold by the horticulture industry of Maine are among the top three specialty crops in the state and are vital to the strength of the state’s natural resource-based economy (NENA, 2009; NASS, 2012).

 Sales and Jobs Growth: In the first year of the campaign, 15 participating garden centers with sales of $27,208,698 and 458 employees saw 22.34% increase in sales and a job growth rate of 13.1%.

Join the Campaign!


To learn more about our Plant Something! Plant Maine! campaign and how you can participate as a sponsor or advertiser
please visit and contact Tom Estabrook, Estabrook’s (email:,
phone: 207-846-4398) or Mark A. Sprackland, Executive Director, Independent Retailers Shared Services Cooperative
(email:, phone: 603-706-0868).