Benefits

Typically, independents do not have the same access to marketing resources, category management, and supply chain experience as chain store operations. Independents miss out on the resources that could be invested in programs targeting local needs and market conditions that would fuel increased sales and growth.

The cooperative’s value-based approach to the supply chain builds on existing relationships to meet the market and business needs of independent retailers and is a win/win for all parties.

IRSS Cooperative Services help independents become more resilient partners

• Business assistance helps independents make quick adjustments to a rapidly changing marketplace and industry.
• Marketing assistance complements supplier merchandising programs.
• Marketing strategies targeting independents’ unique customer demographics improve fit with suppliers and lead to increased sales and profitability.
• Leveraging the strengths of independents in their local markets maximizes promotional incentives and co-branding opportunities.

IRSSC Services

• Strategic business plans.
• New business leads.
• Succession planning.
• Supply chain reviews.
• Store specific merchandising.
• Trade fund optimization.